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Data protection

1. Data protection at a glance General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data are all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.

Data collection on this website
Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find their contact details in the section "Note on the responsible body" in this data protection declaration.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This can be, for. E.g. data that you enter in a contact form.

Other data are recorded automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g. internet browser, operating system or time of the page was viewed). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected in order to ensure that the website is error-free. Other data can be used to analyze your user behavior.

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What rights do you have with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request that the processing of your personal data be restricted under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time if you have any further questions about data protection.

Analysis tools and third party tools

When you visit this website, your surfing behavior can be statistically evaluated. This is done primarily with so-called analysis programs.

You can find detailed information on these analysis programs in the following data protection declaration.

2. Hosting WIX

We host our website at Wix.com Ltd., 40 Namal Tel Aviv St., Tel Aviv 6350671, Israel (hereinafter: "WIX").

WIX a tool for creating and hosting websites. When you visit our website, the user behavior, the visitor sources, the region of the website visitors and the number of visitors are analyzed with the help of WIX. WIX stores cookies on your browser that are necessary for the presentation of the website and to ensure security (necessary cookies).

The data is stored on the WIX servers in Israel. Israel is a third country that is safe under data protection law. This means that Israel has a level of data protection that corresponds to the level of data protection in the European Union.

Details can be found in the WIX data protection declaration: https://de.wix.com/about/privacy.

The use of WIX is based on Art. 6 Paragraph 1 lit. f GDPR. We have a legitimate interest in presenting our website as reliably as possible. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; the consent can be withdrawn at any time.

3. General information and mandatory information on data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

When you use this website, various personal data are collected. Personal data are data with which you can be personally identified. The present

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Privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.

Note on the responsible body

The responsible body for data processing on this website is:

Jürg C. Bächtold Schwändi 48 CH6170 Schüpfheim

Telephone: 0041 792 280 810 Email: jcbaechtold@mac.com

The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Storage period

Unless a specific storage period is specified in this data protection declaration, your personal data will remain with us until the purpose for the data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have any other legally permissible reasons for storing your personal data (e.g. tax or commercial retention periods); in the latter case, the deletion takes place after these reasons no longer apply.

Note on data transfer to the USA and other third countries

Among other things, we use tools from companies based in the USA or other third countries that are not secure in terms of data protection law. If these tools are active, your personal data can be transferred to these third countries and processed there. We would like to point out that no data protection level comparable to that in the EU can be guaranteed in these countries. For example, US companies are obliged to surrender personal data to security authorities without you as the person concerned being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g. secret services) process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

Right to object to the collection of data in special cases and to direct mail (Art. 21 GDPR)

IF THE DATA PROCESSING BASED ON ART. 6 ABS. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME FOR REASONS THAT ARE SPECIFIC TO YOURSELF

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INDICATE SITUATION TO OBJECT THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RELEVANT LEGAL BASIS ON WHICH PROCESSING IS REQUIRED, CAN BE REFERRED TO IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN PROVIDE COMPELLING REASONS FOR THE PROCESSING THAT OCCURS YOUR INTERESTS, OBSERVES THE RIGHTS OBJECTION ACCORDING TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT IN CONNECTION WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION ACCORDING TO ART. 21 (2) GDPR).

Right of appeal to the competent supervisory authority

In the event of violations of the GDPR, the data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their place of work or the place of the alleged violation. The right of appeal exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done if it is technically feasible.

Information, deletion and correction

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, their origin and recipient and the purpose of the data processing and, if necessary, a right to correct or delete this data. You can contact us at any time if you have any further questions on the subject of personal data.

Right to restriction of processing

You have the right to request that the processing of your personal data be restricted. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the test, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data happened / happens unlawfully, you can request the restriction of the data processing instead of the deletion.

If we no longer need your personal data, but you need them to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of being deleted.
If you have lodged an objection in accordance with Art. 21 Paragraph 1 GDPR, a weighing up must be made between

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Your and our interests are made. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, these data - apart from their storage - may only be used with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest processed by the European Union or a member state.

Objection to advertising emails

We hereby object to the use of the contact data published in the context of the imprint obligation for sending unsolicited advertising and information materials. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam e-mails.

4. Data collection on this website server log files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version, operating system used, referrer URL
Host name of the accessing computer Time of the server request IP address

This data will not be merged with other data sources.

This data is recorded on the basis of Art. 6 Paragraph 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - the server log files must be recorded for this.

contact form

If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the request and in case of follow-up questions. We do not pass on this data without your consent.

This data is processed on the basis of Article 6 (1) (b) GDPR, provided that your request is related to the performance of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries sent to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was queried.

The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

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Inquiries by email, phone or fax

If you contact us by e-mail, telephone or fax, your request including all personal data derived from it (name, request) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

This data is processed on the basis of Article 6 (1) (b) GDPR, provided that your request is related to the performance of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries sent to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was queried.

The data you send to us via contact requests will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Typeform

We have integrated Typeform on this website. The provider is TYPEFORM SL, Carrer Bac de Roda, 163, 08018 Barcelona, Spain (hereinafter Typeform).

Typeform enables us to create online forms and embed them on our website. The data you enter in our Typeform forms are stored on Typeform's servers until you ask us to delete them, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

The use of Typeform is based on Art. 6 Paragraph 1 lit. f GDPR. The website operator has a legitimate interest in functioning online forms. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; the consent can be withdrawn at any time.

5. Social media
Facebook plugins (like & share button)

Plugins of the social network Facebook are integrated on this website. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the data collected will also be transferred to the USA and other third countries.

You can recognize the Facebook plugins by the Facebook logo or the “Like” button on this website. You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When you visit this website, a direct connection is established between your browser and the Facebook server via the plug-in. Facebook receives the information that you have visited this website with your IP address. If you click the Facebook “Like” button while you are logged into your Facebook account, you can link the content of this website to your Facebook profile. This enables Facebook to assign your visit to this website to your user account. We would like to point out that, as the provider of the website, we have no knowledge of the content of the data transmitted or of how it is used by Facebook. You can find more information on this in Facebook's data protection declaration at:

https://de-de.facebook.com/privacy/explanation.

 

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If you do not want Facebook to be able to assign your visit to this website to your Facebook user account, please log out of your Facebook user account.

The Facebook plugins are used on the basis of Art. 6 Para. 1 lit.f GDPR. The website operator has a legitimate interest in the widest possible visibility in social media. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; the consent can be withdrawn at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR ). The joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing carried out by Facebook after the forwarding is not part of the shared responsibility. The obligations we have jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at:

https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for implementing the tool on our website in a manner that is secure under data protection law. Facebook is responsible for the data security of Facebook products. You can assert the rights of data subjects (e.g. requests for information) with regard to the data processed on Facebook directly on Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and

https://www.facebook.com/policy.php.

Instagram plugin

Functions of the Instagram service are integrated on this website. These functions are offered by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.

If you are logged into your Instagram account, you can link the contents of this website to your Instagram profile by clicking the Instagram button. This enables Instagram to assign your visit to this website to your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or its use by Instagram.

The storage and analysis of the data takes place on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the widest possible visibility in social media. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; the consent can be withdrawn at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland are jointly responsible for this data processing (Art . 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook or Instagram. The processing by Facebook or Instagram after the forwarding is not part of the joint responsibility. The obligations we have jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the

  

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Responsible for the implementation of the tool on our website in accordance with data protection law. Facebook is responsible for the data security of Facebook and Instagram products. You can assert the rights of data subjects (e.g. requests for information) with regard to the data processed on Facebook or Instagram directly on Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.

You can find more information on this in Instagram's privacy policy: https://instagram.com/about/legal/privacy/.

6. Analysis tools and advertising Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites if the user enters certain search terms on Google (keyword targeting). In addition, targeted advertisements can be displayed based on the user data available on Google (e.g. location data and interests) (target group targeting). As the website operator, we can quantitatively evaluate this data, for example by analyzing which search terms led to our advertisements being displayed and how many advertisements led to the corresponding clicks.

The use of Google Ads is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in marketing his service products as effectively as possible.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

7. Newsletter newsletter data

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data is not collected or is only collected on a voluntary basis. We use newsletter service providers, which are described below, to process the newsletter.

ActiveCampaign

This website uses ActiveCampaign to send newsletters. The provider is ActiveCampaign, Inc., 1 N Dearborn, 5th Floor Chicago, Illinois 60602, USA.

   

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ActiveCampaign is a service with which, among other things, the dispatch of newsletters can be organized and analyzed. The data you enter for the purpose of subscribing to the newsletter will be stored on ActiveCampaign's servers in the USA.

Data analysis by ActiveCampaign

With the help of ActiveCampaign it is possible for us to analyze our newsletter campaigns. So we can z. B. see whether a newsletter message has been opened and which links have been clicked. In this way we can determine, among other things, which links have been clicked particularly often.

We can also see whether certain previously defined actions were carried out after opening / clicking (conversion rate). We can z. B. recognize whether you have made a purchase after clicking on the newsletter.

ActiveCampaign also enables us to subdivide the newsletter recipients into different categories (“cluster”). The newsletter recipients can be z. B. subdivide according to age, gender or place of residence. In this way, the newsletters can be better adapted to the respective target groups. If you do not want an analysis by ActiveCampaign, you have to unsubscribe from the newsletter. We provide a link for this in every newsletter message.

You can find detailed information on the functions of ActiveCampaign at the following link: https://www.activecampaign.com/email-marketing.

You can find ActiveCampaign's privacy policy at: https://www.activecampaign.com/privacy-policy.

Legal basis

The data processing takes place on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://www.activecampaign.com/legal/scc and https://www.activecampaign.com/de/legal/gdpr-updates/privacy-shield.

Storage period

The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. This does not affect data that we have saved for other purposes.

After you have been removed from the newsletter distribution list, your email address may be stored in a blacklist by us or the newsletter service provider, if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in compliance with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR). The storage in the blacklist is not limited in time. You can object to the storage provided that your interests outweigh our legitimate interests.

8. Plugins and Tools

  

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YouTube

This website integrates videos from the YouTube website. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our websites on which YouTube is integrated, a connection to the YouTube servers is established. The YouTube server is informed which of our pages you have visited.

Furthermore, YouTube can store various cookies on your device or use comparable technologies for recognition (e.g. device fingerprinting). In this way, YouTube can receive information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness and prevent attempted fraud.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Paragraph 1 lit. the consent can be withdrawn at any time.

Further information on the handling of user data can be found in YouTube's data protection declaration at:
https://policies.google.com/privacy?hl=de.

Google Maps

This site uses the Google Maps map service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transmitted to and stored by Google on servers in the United States. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google can use Google Web Fonts for the purpose of uniformly displaying the fonts. When you call up Google Maps, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

The use of Google Maps is in the interest of an appealing presentation of our online offers and of making it easy to find the places we have indicated on the website. This represents a legitimate interest within the meaning of Art. 6 Paragraph 1 lit. the consent can be withdrawn at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

You can find more information on handling user data in Google's data protection declaration: https://policies.google.com/privacy?hl=de.

  

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9. eCommerce and payment providers processing of data (customer and contract data)

We collect, process and use personal data only insofar as they are necessary for the establishment, content or change of the legal relationship (inventory data). This is done on the basis of Art. 6 Paragraph 1 lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures. We collect, process and use personal data on the use of this website (usage data) only insofar as this is necessary to enable the user to use the service or to bill.

The customer data collected will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

Data transfer when concluding a contract for online shops, dealers and dispatch of goods

When you order goods from us, we pass on your personal data to the transport company entrusted with the delivery and to the payment service provider commissioned with the payment processing. Only the data that the respective service provider needs to fulfill his task is given out. The legal basis for this is Article 6 (1) (b) GDPR, which allows data to be processed to fulfill a contract or to take steps prior to entering into a contract. If you have given your consent in accordance with Article 6 Paragraph 1 lit. ; You can withdraw your consent at any time.

elopage

On this website we offer, among other things, digital goods and services for sale. We use elopage to sell these products on our website. The provider is elopage GmbH, Kurfürstendamm 208, 10719 Berlin, Germany (hereinafter elopage).

If you click on one of our products, you will be redirected to our sales page on elopage. The contract is then processed via elopage. Details can be found in the elopage data protection declaration at:
https://elopage.com/privacy?locale=de.

The use of elopage is based on Art. 6 Para. 1 lit. f GDPR. We have a legitimate interest in using a fast and professional sales page to sell our products. If a corresponding consent has been requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; the consent can be withdrawn at any time.

Source: Created with the imprint generator of  http://www.e-recht24.de

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